Presentation folder printing can be very confusing and difficult. The folders are a very important marketing tool and many times the first thing people see. It can mean the difference between the people you are presenting to listening to you or wandering. It can help people form an opinion about you and your business. The folder you choose will need to represent your business and your goals.

If you are preparing a presentation, the first thing you should do is consider the type of folder you want. You must think about what you want on it and where you want it to go. Using a great presentation folder can make your presentation memorable. It is a good thing to have your logo displayed prominently on the folder. Remember you want your clients to remember your name.

One of the first things you will want to think about when you are putting together a presentation folder is color. It is important because people will notice the color of something first and remember it. You will want to use your company colors if possible. If you are using a professional printer make sure they can do the exact colors that you chose.

Paper selection is another important part of presentation printing. If you want the presentation to travel then you will need to use a heavy stock. If you are just using it as a quick cover, a lighter stock will work. Remember, heavy paper generally indicates quality and you want your client think the best of you. If you want your client to take it with them and refer to it often, you will want to use something that is going to stand up.

If you are selecting paper, you want to think of gloss or matte finishes. Gloss does look good, but some printers cannot handle a gloss finish. If you are using a professional printer, be sure to check their prices on gloss versus matte. Also, take into consideration that gloss does tend to smudge or fingerprint easily.

Folder size is another important decision. You will need it to be a bit bigger than the largest document you have. If you have pockets, then the professional printer you are using will need to use larger paper. If you are not having it done professionally, you will need to make sure your printer can take the correct size. If you are going to have pockets in your folder you will need to keep in mind the promotional materials you want to put in them. Make sure that the folder closes neatly over them.

If you are choosing a professional printer, who you choose is very important. Make sure you have an idea of what you want before you go to a printer. Explain what you want, look at card stock samples and be very clear when dealing with the printer.

Using my iPhone 4S to display PowerPoint presentations on a project has caused me to download and try what seems like dozens of viewers, browsers and apps from the iTunes App Store. Seriously, I get dizzy thinking about all the apps I’ve tried. I’m really glad that iPhone apps can be organized into folders to keep the craziness contained.

I have a folder called Presentation so that I can quickly get to the app I’m going to use for a PowerPoint presentation in classes. I carry my cable around for moments like this, it works with both my iPhone 4S and iPad 2. Things have changed with iPhone 5 and its new cable, and I’m looking at that soon. For now, I continue to use my iPhone 4S and iPad 2 for presentation projection. Here are some of my favorites apps that work just great. There are many options, I know, these are just the ones I end up using over and over again.

Atomic Web by Rich Tech for 99c is one of my favorite apps. It’s a browser with TV out support. I frequently email a PowerPoint presentation to my gmail account, open it with Atomic Web and display it. Obviously advanced features in PowerPoint will be lost, but it does the job.

TVOut Genie by JwalSoft Inc works like a charm displaying documents, maps, presentations, Facebook from you iPhone through the cable to the projector. It takes a little getting used to and after a moment of frustration when I didn’t realize the TV out toggle switch turned itself off between documents, I got it all figured out and I find myself use this little app quite a bit.

Present It by Brandon Bell is a new addition, it does the job, I just have to figure out how to end a presentation while it is going. Also only 99c it allows me to show presentation rather well. Again, I email the presentation to myself, and use the “open in” feature. Then the app does a one time rendering so that the presentation displays well and run smoothly, I guess. Whatever it’s doing, it works rather nicely.

Presentation Viewer by onoko is a free app that does the same thing as my favorites above. Reviews on iTunes complained about the app crashing a lot, making me wonder about it. But I haven’t had a single crash and it is a deal at zero cents!

You might have just been asked to make a presentation by your boss or perhaps, you’re starting on a new professional speaking career. Whatever the case might be, starting your presentation means you’ll have a ton of particulars to organize into a relatable format for the guests. Here are some tips on how to do just that.

One in every of the most challenging aspects of making your presentation is commencing. You appear to be feeling overwhelmed notwithstanding you’ve been working with your materials for years. Perhaps you’re craving for a method to simplify your study process. At any rate, the initial step is to jump in there and get started.

1. Research your material. Collect and read as much details as possible. Make some notes and likewise look at the validity of the information you are collecting. Is the info outdated? Is it relevant to the actual subject you are going to discuss? Start taking notes and highlighting potentially key points of your presentation.

2. Once you feel you’ve gathered sufficient details to present, review your notes and select the details you are intending to present. Search for key ideas that support the reason for your talk. Determine how deep you will go when presenting your info? Consider the guests. What do they got to know to take action on your subject? How much detail do they actually need? Think about also, the length of the period you’ll have for your presentation.

3. Organize your key ideas into an outline form. Start with the key points you will make and add two or three supporting elements to it. When you speak, you will be leading the guests from point A to point B. You’re going somewhere even though it’s only in their minds. Does your outline show a road to take? Is it relevant? Adjust your key points until you do lead your audience to where you want them to go.

4. Decide how you will present your prepared details in your presentation. What visual aids can you use to tone your points? Is there information or research that you can add to your presentation? How can you vary the shipping of your experience? Your presentation will be more interesting if you do over just talk. People can readily tune out of your example especially if it’s during a meal or immediately following one.

5. Organize your presentation outline to incorporate your visuals and technique of shipping in your presentation. Review what it sounds like on paper. Your outline is like your map for success. Is your map clearly defining the facts you would like to say? Are there any weak points were the details is not as strong as you’d care about it to be? If it’s not, revise and review and keep doing this until you get your map the direction you wish it to be.

Organizing the material for your presentation is a process. As you take your audience from absence of knowledge to having knowledge, your background work is to create an outline map of your journey. This map is the key to your ability to succeed and the only method to be prosperous is to have an agenda of action. Start these days in creating your map of success!

Most presenters try to cover way too much information in way too little time.

If you spend an entire hour presenting on just one key concept, one key point, there is a really good chance that most people in your audience will remember your key point (at least for a short period of time). If you spend an entire hour covering two key points, your audience will have a 50% chance of remembering either (not both) of your key points. So, what that means is that an hour or so after your presentation, if you randomly asked people in your audience to name one of your key points, every other person will likely stare at you blankly. If you add a third point, the retention drops to just 25%. With four points, it drops to under 10%. And if you add a fifth point, only about 1% of your audience will remember ANYTHING that you say.

Quick! Think of the last presentation you heard at the office. Do you even remember what the topic was? If so, do you remember any of the bullet points?

I know what you are thinking… Wait a minute. If retention is so low, then why bother?

I’m not trying to discourage you, but I am trying to get you to face reality. If you design presentations the way that most people design presentations, your audience will likely not remember a lot of your content, and even worse, they probably won’t like your delivery.

However, if you follow the following structure, you will increase the retention from your audience dramatically. In fact, when I teach presentation classes using this structure, it is amazing how much of each presenter’s content that the class members remember at the conclusion of the seminar. Not only do they remember the key points and titles, but they also remember names, dates, numbers, and many minute details that typically shocks them.

So don’t get discouraged. Just follow the following tips.

Once you have that well written and well defined title, keep thinking like the audience. Ask yourself, “If I were sitting in one of these seats for an hour, and I only walked away with one key concept about this topic, what would be the absolute, number one, most important thing that I’d need to know or remember? What would make it worth my while sitting through this presentation?” Whatever that number one, most important, concept is, becomes your number one key point (your first bullet point).

Once you have that most important concept, then assume that the audience absolutely understands that concept very thoroughly. What would be the second most important key point that the audience would need to know? Whatever that point is becomes bullet point number two.

Keep going until you get three, four, or five points. Just as an FYI, a well-designed three-point talk will take anywhere from ten minutes to thirty minutes to deliver. A five-point talk is typically most appropriate for about an hour-long presentation.

The logic on this type of structure is pretty sound. If your audience is only likely to remember a few key concepts, then why not spend most your time on just the absolute, most important things that they need to know? By the way, on a scale of “most important,” when you identify the most important concept and work your way down the ladder, by the time you get to the fifth and sixth most important items, they will greatly pale in comparison to the number one most important thing.

Next time that you buy something, take a look at all of the options in front of you. Start rating your options from your favorite to your least favorite. Once you get to the sixth favorite, compare it to your top pick. Is there any real comparison? I went shopping for a suit a few weeks back, and I gave the salesperson a general idea of what I was looking for. As the two of us walked through the store, when I saw a suit that I liked, the salesman would pull it out and hang it near the mirror. When we got to about five suits, I went back and looked at each again. I was quickly able to rule out a couple, because compared to my top choices, they just didn’t measure up. Eventually, I tried on a couple of suits and made my choice. As the salesperson was taking my measurements for the alterations, I stood looking at myself in the mirror admiring the new suit. Of course, the two suits that I had quickly excluded were still hanging there. As I looked at them, I was wondering why I had ever even chosen them as finalist.

Your audience does the same thing. They may politely listen to all of your long list of 10, 15, 25, or even 50 bullet points, but somewhere along the way, they will disregard whatever they don’t feel is important for them at the time. If you are delivering a bunch of bullet points, this filtering process will likely start to occur fairly early in the presentation. The more focused your presentation – meaning, the fewer key points that you cover – the more likely that your audience will stay in tune with you and remember what you present to them.

Many business presentations are terribly dull, which is a pity– they do not have to be. Here are three ideas to develop intriguing presentations which will keep your audience captivated:

1. Start with a dramatic reversal – Perhaps your presentation will be to showcase findings that you have discovered. If the results are contrary to what your audience expects, you might start your presentation in the manner your audience initially expects. However, at some point, you can tell the audience that the expected results are not what was observed, which should make them more curious and interested in what you have to say. At that point, you can present the actual observed results, and discuss your conclusions as to why these are different from what you (and the audience) initially had expected. This can be useful for making otherwise boring topics lively, but you probably should not use this technique for topics which are already somewhat controversial to begin with.
2. Give the audience a say in the presentation’s direction – This does take a bit more effort and pre-planning, but if you let your audience determine the next topic in the presentation, they are much more likely to stay interested in the entire presentation. You can do this during the planning stages of your presentation, so that you are likely to have a topic which you know the audience will enjoy, or you can prepare several different topics. If you prepare multiple topics, you can let the audience decide which one they are interested on the day of the presentation, and save the other topics for another day. You should also prepare a snapshot of each presentation, so if your presentation runs short, you can give the audience a sneak preview of your presentation on the other topic(s), and why they might be interested in attending.
3. Have a celebrity (within the field you are presenting on) make a guest appearance – If you have the budget for it, a surprise guest celebrity appearance can liven an otherwise dull presentation. You might save this guest celebrity for a time when you know your presentation would otherwise drag, such as after lunch (when many audience members are more receptive to entertainment than dense information-filled presentations). Just be certain to give any guest speaker advance notice of what your presentation is about, as well as what role you are looking to them to fill, so that they can prepare accordingly. Of course, you should have several dry runs with your guest presenter, so that you can work out any problems before the actual presentation, and so that there are no surprises, or misunderstandings.

Accordingly, when you start with a dramatic reversal, allow the audience to set the direction, and have surprise celebrity appearances, your presentations will be much more interesting, entertaining, and memorable than they may have been in the past.

Copyright 2010, by Marc Mays

As an effective negotiator you should always try to keep an open mind; the end result of the negotiation might be just as good even if it looks a little different from what you had in mind.

If there are lots of issues at stake, keep the whole set of issues in mind so that you can give way a little here to gain a little there. Try these ideas so you will have a successful negotiation.

Don’t go in aggressively or in an adversarial frame of mind:

1. Use friendly language and gestures.

2. Be prepared to chat about non-relevant subjects before getting down to business.

3. Arrange seating at angles or around the corner of a table rather than directly face-to-face.

Before you enter the room be sure you have got the most up to date position so you can negotiate with the latest facts and figures at your fingertips.

Negotiations can break down over the smallest misunderstanding; so if there is any doubt over a statement or quoted fact make sure you query and get it clarified immediately.

To avoid your reactions ‘giving away’ your feelings try taking notes. The appearance of you concentrating on your notes will cover up anything you don’t want to disclose non-verbally.

Be prepared to call for a ‘comfort break’ or ‘breather’ if you feel yourself sagging or uncomfortable or the room temperature is wrong. The concentration levels can easily suffer if you keep going without a break. This can also be a useful strategy when you feel that an item is becoming deadlocked.

If any item proves to be a sticking point, seek agreement to come back to it later. In the light of further discussion and agreement on other points, it may be more easily resolved later.

Watch out for small issues being blown up into ‘deal-breakers’ or sudden concessions which usually precede the attempt to ‘roll’ you through the really important issue.

Negotiation is something we all do every day. Mostly the outcomes are not earth-shattering but when the negotiation is important follow this advice to reach the best outcome for all parties.

Power Negotiators know that anytime the other side asks you for a concession in the negotiations, you should automatically ask for something in return. Let’s look at a couple of ways of using the Trade-Off Gambit:

o Let’s say that you have sold your house, and the buyers ask you if they could move some of their furniture into the garage three days before closing. Although you wouldn’t want to let them move into the house before closing, you see an advantage in letting them use the garage. It will get them emotionally involved and far less likely to create problems for you at closing. So you’re almost eager to make the concession, but I want you to remember the rule: However small the concession they’re asking you for, always ask for something in return. Say to them, “Let me check with my family and see how they feel about that, but let me ask you this: If we do that for you, what will you do for us?”

o Perhaps you sell forklifts and you’ve sold a large order to a warehouse style hardware store. They’ve requested delivery on August 15-30 days ahead of their grand opening. Then the operations manager for the chain calls you and says, “We’re running ahead of schedule on the store construction. We’re thinking of moving up the store opening to take in the Labor Day weekend. Is there any way you could move up delivery of those fork lifts to next Wednesday?” You may be thinking, “That’s great. They’re sitting in our local warehouse ready to go, so I’d much rather move up the shipment and be paid sooner. We’ll deliver them tomorrow if you want them.” Although your initial inclination is to say, “That’s fine,” I still want you to use the Trade-Off Gambit. I want you to say, “Quite frankly I don’t know whether we can get them there that soon. I’ll have to check with my scheduling people, and see what they say about it. But let me ask you this, if we can do that for you, what can you do for us?”

One of three things is going to happen when you ask for something in return:

1. You might just get something. The buyers of your house may be willing to increase the deposit, buy your patio furniture, or give your dog a good home. The hardware storeowners may just have been thinking, “Boy, have we got a problem here. What can we give them as an incentive to get them to move this shipment up?” So, they may just concede something to you. They may just say, “I’ll tell accounting to cut the check for you today.” Or “Take care of this for me, and I’ll use you again for the store that we’re opening in Chicago in December.”

2) By asking for something in return, you elevate the value of the concession. When you’re negotiating, why give anything away? Always make the big deal out of it. You may need that later. Later you may be doing the walk through with the buyers of the house, and they’ve found a light switch that doesn’t work. You’re able to say, “Do know how it inconvenienced us to let you move your furniture into the garage? We did that for you, and now I want you to overlook this small problem.” Later you may need to be able to go to the people at the hardware store and say, “Do you remember last August when you needed me to move that shipment up for you? You know how hard I had to talk to my people to get them to re-schedule all our shipments? We did that for you, so don’t make me wait for our money. Cut me the check today, won’t you?” When you elevate the value of the concession, you set it up for a trade-off later.

3) It stops the grinding away process. This is the key reason why you should always use the Trade-Off Gambit. If they know that every time they ask you for something, you’re going to ask for something in return, then it stops them constantly coming back for more. I can’t tell you how many times a student of mine has come up to me at seminar or called my office and said to me, “Roger, can you help me with this? I thought I had a sweetheart of a deal put together. I didn’t think that I would have any problems at all with this one. But in the very early stages, they asked me for a small concession. I was so happy to have their business that I told them, ‘Sure, we can do that.’ A week later they called me for another small concession, and I said: ‘All right, I guess I can do that too.’ Ever since then, it’s been one darn thing after another. Now it looks as though the whole thing is going to fall apart on me.” He should have known up front that when the other person asked him for that first small concession, he should have asked for something in return. “If we can do that for you, what can you do for us?”

I trained the top 50 salespeople at a Fortune 50 company that manufactures office equipment. They have what they call a Key Account Division that negotiates their largest accounts with their biggest customers. These people are heavy hitters. A salesperson at the seminar had just made a $43 million sale to an aircraft manufacturer. (That’s not a record. When I trained people at a huge computer manufacturer’s training headquarters, a salesperson in the audience had just closed a $3 billion dollar sale-and he was in my seminar taking notes!) This Key Account Division had its own vice-president, and he came up to me afterward to tell me, “Roger, that thing you told us about trading-off was the most valuable lesson I’ve ever learned in any seminar. I’ve been coming to seminars like this for years and thought that I’d heard it all, but I’d never been taught what a mistake it is to make a concession without asking for something in return. That’s going to save us hundreds of thousands of dollars in the future.”

Jack Wilson, who produced my video training tapes, told me that soon after I taught him this Gambit, he used it to save several thousand dollars. A television studio called him and told him that one of their camera operators was sick. Would Jack mind if they called one of the camera operators that Jack had under contract and ask him if he could fill in? It was just a courtesy call. Something that Jack would have said, “No problem,” to in the past. However, this time he said, “If I do that for you, what will you do for me?” To his surprise, they said, “Tell you what. The next time you use our studio, if you run overtime, we’ll waive the overtime charge.” They had just conceded several thousand dollars to Jack, on something that he never would have asked for in the past.

Please use this Gambit word for word the way that I’m teaching them to you. If you change even a word, it can dramatically change the effect. If, for example, you change this from, “If we can do that for you what can you do for us?” to “If we do that for you, you will have to do this for us,” you have become confrontational. You’ve become confrontational at a very sensitive point in the negotiations-when the other side is under pressure and is asking you for a favor. Of course, you’re tempted to take advantage of this situation and ask for something specific in return. Don’t do it. It could cause the negotiation to blow up in your face.

When you ask what they will give you in return, they may say, “Not a darn thing,” or “You get to keep our business, that’s what you get.” That’s fine, because you had everything to gain by asking and you haven’t lost anything. If necessary, you can always revert to a position of insisting on a trade-off by saying, “I don’t think I can get my people to agree to that unless you’re prepared to accept a charge for expedited shipping” or “unless you’re willing to move up the payment date.”

Key points to remember:

o When asked for a small concession by the other side, always ask for something in return.

o Use this expression: “If we can do that for you, what can you do for me?”

o You may just get something in return.

o It elevates the value of the concession so that you can use it as a trade-off later.

o Most important, it stops the grinding away process.

o Don’t change the wording and ask for something specific in return because it’s too confrontational.

Debt negotiation settlement programs were introduced a few years back for the debt suffering people. Those consumers who are not paying their dues form a certain period of time can avail the facility of the debt negotiation settlement programs. This is a facility which is in the favor of both consumers and financial institutions as it provides relief to both parties. How debt negotiation settlement programs works is a very common question asked by the debt suffering people because everyone is eager to know about the process. Many people hesitate to file for the settlement deals because of misinformation about these programs. This unawareness of people is bringing lots of losses for them because until they will not apply for the debt relief, how will they get relief.

Debt negotiation settlement programs are very simple to Understand. If a consumer fails to pay his installments or the minimum amount from a certain time period then the financial institutions handover the recovery of his debts to third party recovery agency. In simple words, they sell the recovery on very cheap rate to third parties and allow them to recover the remaining amount from the consumer. These recovery agents then contact the consumers and exert pressure on them for paying back the amount. With the passage of time this pressure increases and finally the consumer either goes for bankruptcy of for applies for settlement. The debt settlement process depends on the negotiation between lenders and debtors. The process of negotiation depends on the negotiator’s skills. If a person is skilled and he knows all the loopholes if the financial matters, he can negotiate with the creditor in a better way. Normally, the negotiators fight for 50% reduction but if the settlement company is legitimate, they can fight for more discounts too.

The function of Settlement Company is to provide you services for negotiation. These companies are authorized to open a joint account with consumers to collect the funds in that account. When the account savings reaches to a certain level, the company pays the financial institution, which it has already committed. This is a simple and short way how debt negotiation settlement programs work in the interest of consumers.

Do you recall a time when you were cowered by a bully? Did it make you feel like you wanted to slaughter him? There are strategic ways to fight a bully when negotiating. They start with how you plan your strategy for the negotiation and how you engage him.

Continue reading and you’ll discover how you can easily slaughter a bully in your negotiations.

The Setup: Bully’s Allies

• Know who the bully’s strongest and weakest allies are and know their strengths and weaknesses.
• Understand their sway with the bully and access how you might alter their allegiance to him and make them your ally.
• Devise a plan to have them fighting amongst themselves and think about at what point(s) in the negotiation that you might implement this scheme.

Cost: Price of Bullying

• Make it clear that they’ll be a toll to exact if the bully attempts to bully you during the negotiation.
• Consider how you might threaten the well-being of those the bully cares about (e.g. loss of finances, reputation, prestige, etc.) Be prepared to fire a warning shot to display your seriousness.

Strategies: Fighting Back

• Consider the demeanors you’ll display to exhibit your mannerisms during the negotiation. You should align your desires to move the bully to a place of comfort or discomfort, depending on the situation.
• Consider your strategies (e.g. pincer move (he’s surrounded with no way out), deceit (a bully will engage in deceit. To combat him, you must be willing to engage in it, too.)

Body Language: Interpreting Signals

• Gestures that indicate weakening (e.g. breaking eye contact (weakening), speaking verbosely (losing steam and/or attempting to dazzle you with his BS), hands closer to his body (protecting himself), Looking around at/for others (seeking assistance/help), requesting a recess (needs time to collect himself)

• Gestures that indicate strength (e.g. glaring (becoming more resolute), increasing the tone (attempting to convey commitment), asserting more space/puffing himself up (attempting to be perceived as bigger than he is), lack of veracity (he’s fearless about not being forthright – this might indicate desperation and/or an attempt to sway you by lying), insisting that you accept his position (act of intimidation)

• Keep in mind that any of the gestures above may be a ploy. To assess their validity, do the opposite of what’s displayed or match it; your actions will depend on the circumstances at hand. Either way, you’ll glean insight into the validity of is action by the way he responds to yours. Be aware of how the bully shifts his perspective and positioning in the negotiation based on your reply to his actions.

The Trail: Set Markers

• Be hypersensitive to the direction of the negotiation; know where you’re headed. If you don’t like where it’s going, change directions by invoking red herrings or any diversion you’ve created for this purpose.

• Have markers denoting exits from the negotiation when you sense you’re in futile

• Don’t stay engaged in a negotiation that’s not going expectedly if you see no way to make a course correction. You’ll hurt your negotiation position by doing so.

In your next negotiation, take heed of the points above. Assess how and when you’ll implement them. Adopt them as the shield and sword you use to combat a bully. In so doing, you’ll rob him of his powers… and everything will be right with the world.

Remember, you’re always negotiating!

Being persuasive in a negotiation will enhance the probability of a successful negotiation outcome. So, to what degree do you consider and plan how persuasive you’ll be in your negotiation? Negotiation Tip: Do you identify when you’ll be most persuasive and the steps you’ll take to enhance it? You should, because when you’re at your highest level of persuasion, you’re at your most powerful point of influence during the negotiation.

The following are five forms of persuasion and ways you can use them to win more negotiations.

Overt Persuasion:

Overt Persuasion can be likened to motivating someone to perform at your will, because of an intrinsic reward they associate to doing so. They’ll also be motivated to ingratiate themselves to you. The degree of intrinsic value they associate to you will be the determining factor that details the amount of power you’ll have when using this form of persuasion.

To use this form of persuasion in a negotiation, it’s best used on a negotiator that holds you in esteem, or one that will follow your lead without contradiction.

Social Proof Persuasion:

Social proof is a form of persuasion that can be manifested by having information about yourself in publications and other outlets that’s perceived as influential by the person with whom you’re negotiating. In essence the message sent is, you’re someone to be reckoned with and you have ‘clout’.

This form of persuasion can be fleeting and/or demeaned by the other negotiator’s acceptance or rejection of your social proof. In essence, in a negotiation, he can act unimpressed, which would make your social proof non-important. So, if you have social proof persuasion, use it appropriately for the time you have it.

Optics Persuasion:

Persuasion derived from optics should be used with someone that is impressionable and views you as one that possesses substance, someone that displays the trappings of success. This can be status, fortune, and/or fame. Whatever you’re perceived as having that’s displayed in the form of optics (that which is seen), is the source of power you have with this negotiator. To advantage yourself when using Optics Persuasion, show the other negotiator how he can obtain what he sees of value in the optics you possess. He’ll follow your lead in the negotiation to obtain such.

Likeability Persuasion:

Have you ever been around someone that you just liked? Being around that person made you feel good. That’s what Likeability Persuasions is. People will submit to your will and acquiesce their power and authority to you in a negotiation, if you’re perceived to have this form of persuasion. To maximize its usage, negotiate when you’re perceived to be most likeable.

Association Persuasion:

This form of persuasion stems from those with whom you associate. It’s most effective when the other negotiator is enamored by your associates and your association with them (i.e. birds of a feather flock together). Association Persuasion is even more effective if your associates are those the other negotiator views as being valuable to his endeavors. To use this to your advantage, you can imply he’ll be able to gain access to those that you associate with.

These are a few forms of persuasion and how to use them. I’ll write of others in the future. Suffice it to say, being aware of different forms of persuasion and how to utilize them during a negotiation, will give you a huge advantage in your negotiations. By recognizing and using them, you’ll win more negotiations… and everything will be right with the world.

Remember, you’re always negotiating!